just exploring.

i was just exploring the many advertising and creative advertising agencies that i have bookmarked and came across this viral campaign that the grey group in new york put out. i thought it beautifully illustrated a main concern for the 2008 election which is color of skin and how it would play a role. i love the part especially in the mini documentary where a news anchor talks about art and how it effectively can question and put into light controversial topics. from the home page click on cases and the video on the campaign will be at the bottom.

OBAMCCAIN

Challenge

Make a difference.

IDEA

Remind people that if they are voting for either candidate because of the color of his skin, they are voting for the wrong reason.

Solution

Five days before the 2008 presidential election, a few of our designers and writers created one image. Four days before the election, 75 people were sent an email with the image attached and a request to forward it to their friends and family.

Three days before the election, the image began to capture the attention of cultural and political bloggers around the world.

Two days before the election, 200 posters were pasted around New York City wherever there was space. Nearly all of them were stolen soon after placement.

One day before the election, the poster was discussed at length on CNN. Talk spreads online to BBC News, ABC News, the Los Angles Times, the Chicago Tribune, The Daily Telegraph in the U.K, along with newspapers from France to Norway to Africa and countless influential blogs like Cool Hunter, Gawker and Digg. The image was even used as a teaching tool in schools in three U.S. states.

Result

Election day: 37 million people have seen the image, at a cost of zero media dollars.