just exploring.

i was just exploring the many advertising and creative advertising agencies that i have bookmarked and came across this viral campaign that the grey group in new york put out. i thought it beautifully illustrated a main concern for the 2008 election which is color of skin and how it would play a role. i love the part especially in the mini documentary where a news anchor talks about art and how it effectively can question and put into light controversial topics. from the home page click on cases and the video on the campaign will be at the bottom.

OBAMCCAIN

Challenge

Make a difference.

IDEA

Remind people that if they are voting for either candidate because of the color of his skin, they are voting for the wrong reason.

Solution

Five days before the 2008 presidential election, a few of our designers and writers created one image. Four days before the election, 75 people were sent an email with the image attached and a request to forward it to their friends and family.

Three days before the election, the image began to capture the attention of cultural and political bloggers around the world.

Two days before the election, 200 posters were pasted around New York City wherever there was space. Nearly all of them were stolen soon after placement.

One day before the election, the poster was discussed at length on CNN. Talk spreads online to BBC News, ABC News, the Los Angles Times, the Chicago Tribune, The Daily Telegraph in the U.K, along with newspapers from France to Norway to Africa and countless influential blogs like Cool Hunter, Gawker and Digg. The image was even used as a teaching tool in schools in three U.S. states.

Result

Election day: 37 million people have seen the image, at a cost of zero media dollars.

inspire

just some videos that added a little happiness to my day

Hoedown from Rodeo from Eleanor Stewart on Vimeo.

Dos de Mayo

So right now I should actually be studying for finals seeing as I have 5 this upcoming week, but I got distracted...what else is new. 

I love Madrid and the nightlife, but I absolutely hate waking up late in the day. I feel like a waste of life, especially when you are living abroad. I could sleep late in Syracuse or Sugar Land, but I am in Europe...so I feel like every minute is precious. 

Without a doubt this weekend ranked up there on the top weekends since I have been here. I just felt so carefree and could help smiling. 

Done with the reflection for now. This weekend was an important holiday for Spain, but Madrid mainly. Se llama Dos de Mayo. It happened in 1808, which makes this year the bicenntenial. Basically it is about the uprising of the Madrillians against the invading French troops under the command of a famous short man...Neapoleon Bonaparte. He put his brother Joseph on the Spanish throne and this caused all types of issues before and after. Neopoleon tricked/ took control of the Spanish fleet... they ended up fighting with the British and HORACIO NELSON. Such and such. You want information, Wiki it. 

Anyway this weekend was riddled with celebrations. I am kicking myself in the ass slightly for not going and seeing more of the shows that were scattered in the main plazas of the city. I did get to see the horses though... they were magnificent. I really wish I wasn't so damn allergic to horses! Maybe by the time I am older science will have invented a more powerful medicine or allergy shot whereby I can suppress my allergy. 

Yeah, its 8:40 I gotta work.